There’s no doubt SEO has become widely adopted as an online marketing strategy because of its effectiveness.

Search engine optimization is the process of optimizing your website to maximize organic traffic from search engine.This is how it works.

This post is a warning to everyone that does not have an effective SEO strategy. You are making a huge mistake by not leveraging all of the SEO benefits listed below.

You are losing money every day your website is not optimized in the search engines.

Now here’s why.

1. There are people searching for your products or services on search engines every second

There are over 2 billion people online. 93% of online activities start on a search engine. There are 40,000 searches every second, and 3.5 billion searches per day. There are millions of opportunities for your business to become found on search engines. One of the most important benefits of SEO is that your customers are using search engines daily.

2. SEO increases sales and leads

SEO is not a myth. You will increase your leads and sales if you offer a viable product or service. One small business generated over $103,510.98 worth of SEO results in just 5 months.

However, you must invest in the best SEO strategy. With a winning SEO campaign, your business will be on it’s way to higher conversions.

3. SEO traffic is more likely to convert

SEO traffic is more likely to convert than other sources of traffic. In fact, search traffic has the best conversion rates for most websites. By positioning yourself on search engines, you are positioning your business to win more conversions.

4. SEO pulls-in quality traffic 
Traffic on search engines is the best traffic. Why? Because people are actually searching for the problem you solve. You can “pull” traffic to your business. You do not have to “push” out advertisements to persuade people to buy. Search traffic is already interested in your products and services. This is why the SEO industry is worth $65 billion.

5. Top SEO rankings provides 24/7 promotion

SEO is 24/7. It does not sleep. Your rankings do not disappear overnight. You can increase your website traffic all day, every day. Once you rank high in search engines, they will promote your business while you are sleeping.

6. SEO builds trust and credibility

People trust Google. They use it every day to find what they are looking for. By ranking high on search engines, your business will build trust and credibility with your audience. In fact, 37% of search engine clicks are on the first organic listing.

7. SEO makes your customers more informed

Your customers are using search engines to research. They use their findings to help them make informed decisions on available options. High SEO rankings allows you to educate potential customers. This indirectly builds trust, but most importantly helps them make an informed decision.

8. SEO increases your brand awareness and equity

Conversions aside, SEO will also build your brand equity. In other words, SEO will help people become aware of your brand. Awareness is important because your website visitors may not always be ready to purchase. However, by being aware of your offerings, they may purchase in the near future.

9. SEO can increase your website referrals

SEO will increase your website referrals. You will gain more website referrals from search engines. In addition, your website visitors are likely to refer your website to their friends. A strong SEO presence will you grow referrals, literally and figuratively!

10. SEO drives offline sales

Do your customers do research online before visiting your store? Of course they do! Because most people do their research online, SEO also drives offline sales. This is because they are using search engines to do their research, but may visit your store or make a phone call to actually buy your products. Therefore, SEO is a major contributor to driving offline sales.

11.Your competitors are using SEO to grow

Kill or be killed. Your customers start their internet journey with a search. Your competitors are using search to grow their business. Sooner or later, if you are not using search to grow your business, you will not have a business!

12. SEO can give smaller businesses an edge on larger companies

If you operate a small business, you may find that it is tough to outspend larger competitors in AdWords. However, an effective SEO strategy may be your way to gain higher rankings. While larger companies rely on advertising, you can rely on a savvy SEO strategy to go in the back door to acquire customers.

13. SEO integrates all of your online marketing activities

SEO is online marketing. All online marketing activities in some way can attribute to your SEO rankings. Web design, digital marketing, creative branding, and web maintenance services influences SEO. When all activities are integrated, your SEO rankings.

14. SEO improves your overall marketing ROI

As previously stated, an integrated marketing campaign will influence SEO rankings. Not only does this influence your SEO rankings, but your overall ROI from all of your marketing activities will be higher. This will be explained in more detail in the next points below.

15. SEO is the best PR strategy

SEO is the new “PR” strategy. It makes PR make sense. In order to rank high in search engines, you must have quality backlinks. Backlinks are links from external websites that link to your website. The more you have, the more relevant your website is. The more relevant your website is, the higher you rank. Acquiring quality backlinks may require publicity. The more publicity you have, the more backlink opportunities you may have. The two works hand-in-hand.

16. SEO will increase your blog traffic

SEO will increase your blog traffic. As your website’s authority rises with search engines, a few things will happen. Your blog’s individual ranking in Google will rise. Your blog content is more likely to be found on Google. And lastly, you will likely gain more referral traffic from your website by promoting your blog throughout your website.

17. SEO improves your website’s click-through-rate

High SEO rankings will improve your website’s click-through-rate. Or, vice versa. You must have a high click-through-rate to improve your SEO. Click-through-rate is the amount of people who click your website divided by the amount of people you reached.

18. SEO improves your website’s time-on-site

As your click-through-rate rises, your website’s time-on-site will likely increase as well. This is how long your website visitors are staying on your website. The longer your visitors stay on your website, the more likely they are to buy. Additionally, it will boost your SEO rankings as well.

19. SEO improves the speed of your website

As you are working on growing your website’s SEO, you will improve the speed of your site. High-speed websites will help you offer the best user experience to your visitors. In addition, high SEO rankings will also correspond with higher-speed websites.

20. SEO rankings last forever

Okay, not really. But honestly, it is extremely hard to screw up SEO rankings. You will likely remain in top positions, unless you use black-hat SEO practices. Black-hat SEO practices consist of frowned-upon tactics to trick search engines to rank your website. However, you are not going to have to worry about this. Why? Because you are going to use a trusted SEO company. Once you attain top placement, it is time to celebrate! Or, begin expanding to other keywords.

21. SEO can eliminate cold-calling and other traditional strategies

Tired of passing out flyers? Tired of advertising in magazines and not seeing results? Tired of cold calling people and bothering people who will never want to buy from you? If your answer is yes, invest in SEO.

22.Cost effectiveness

SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.

23. SEO is the smartest marketing investment you can make

The benefits of SEO are endless. SEO is the smartest marketing investment you can make. It is a long-term asset to your business. It generates traffic, leads, and sales. It does not require any advertising. Your customers are searching on it right now. And, one of your competitors are growing your business significantly from it. If you want to grow your business without cold calling, networking, or other forms of “push” advertising, invest into a SEO campaign today.

Like what you read? For more information on how SEO could be beneficial to your website, or for a free SEO consultation, please contact us and we would be happy to help.