First impressions count for everything. SunTech’s branding service is all about crafting a memorable identity which captivates your target audience.we sketch, create, design professional logos and brand identities for our client with unique startup ideas. We provided up to three(3) samples for clients to choose from while we ensure it reflect the true meaning of their brands.
Our Branding Process
Analysis And Research
SunTech will complete a phase of analysis and research in which we will conduct interviews and review materials to create a basis for work moving forward.
In this phase, SunTech will:
- Confirm project process and schedule.
- Review existing materials, ranging from the website to publications, as well as materials of other global businesses.
- Conduct a meeting with the client to understand the objectives of the company, and the goals of the graphic identity project. We will facilitate a discussion around the company tagline to determine the internal interest in renaming either or both.
- Create a brief that summarizes findings in the form of a narrative.
- Present a findings summary in preparation for work.
- Amend brief as indicated by the client and determine the entire scope of the project.
Brand Strategy Development
We work with senior stakeholders to define a brand strategy, establishing what a business stands for, its purpose and values in simple, compelling terms. We translate this into a differentiating positioning. For businesses dealing with a complex structure or portfolio of products we design a correspondingly clear brand architecture.
SunTech will create a new graphic identity for the client. In this phase, SunTech will:
- Determine appropriate sample applications.
- Create multiple design concepts for the identity across sample applications.
- Present concepts to the client.
- Based on feedback, refine one direction for a follow up presentation.