Your business website is your biggest marketing tool.Whether you are looking to redesign or start from scratch and you’ve been asking what is the best CMS for a company website?.Here’s a tip to help you decide.
If your company is just getting a new website, it’s not easy to decide which content management system is best for your business. There are dozens to choose from! So how do you know which is the best CMS for a company website?
Obviously you don’t know, right? That’s why you’re here!.
Choosing a content management system for your company website is a big and a difficult decision. As a leading Nigerian web design and development company, we’ve tried and used many different CMS platforms. We know what works and what doesn’t. By the end of this blog post, you’ll know exactly which CMS platform you should use and which you should run a mile away from.
What really makes a CMS good for a business website?
There are a number of different features that make a good CMS. From usability to customization, having a website that works for all your user personas is key. Here’s what we recommend you look for in your content management system.
User friendly
A good CMS should be easy for all of the user groups: website admins and visitors alike. You don’t want to have to pay your web development agency a fee every time you need to update the website. You want to be able to do it yourself.
And in most companies, it won’t be just one person’s responsibility to update content. That responsibility will fall on several people. As a result, the content management system should be so intuitive that anyone can use it without a lot of training. A WYSIWYG (What You See Is What You Get) editor is a must. This provides users with a visual display of the page and text that they will be editing.
Ability to customize and scale
Your content Management System should not limit what you do with your website. And the fact remains that, businesses want to do alot more with their website than ever before. A recent survey by Clutch.co found that better content and increased mobility are the top priorities. So if your company suddenly experiences significant growth that requires you to add dozens of new web pages, your CMS should allow you to do this easily.
If you want to change the design of your company website, your CMS should let you do that easily, too. When you choose a CMS, you want to be able to depend on it for years to come. Changing the design of a website isn’t that hard, but changing a CMS and keeping all of your content can be. That’s why it’s so important that your CMS is able be as fluid as your business is.
Great support
Problems are bound to occur no matter how easy your CMS may be to use. When they do, you’re going to want to have a great support network to fall back on. Sure, you could rely on your web development agency, but they may not respond quickly enough and they may charge you to fix the issue. A lot of the time, the issue will be small enough for you to fix yourself with a little guidance. A great CMS, then, should also have a great support network. This means that it should be used by a lot of people and have several blogs and forums dedicated to it.
SEO-optimized
Google is king when it comes to getting traffic to your website and gaining new customers, . The search engine accounts for 90% of all website traffic. That’s a staggering amount of traffic you are missing out on if your website doesn’t appear in Google. While links have a lot to do with your ranking, so does the way in which your website is built. The more SEO-friendly your CMS is, the better your chances of you ranking highly.
Security
Website security is as important as the website itself. Some sources suggest that 30,000 websites are hacked a day. The chances of getting hacked have never been higher. That means you need a secure CMS that is updated regularly. Bonus points, if cybersecurity firms provide a dedicated service for the CMS that you use.
Now, you could pay a developer to build a custom CMS that includes all of these features. But that could get expensive, fast. Luckily for you, you don’t have to waste the time and money to create the perfect content management system. There’s a system that already exists that has almost everything you’re looking for. In fact, we think it’s the best CMS for a company website.
WordPress is the best CMS for most companies in 2018
WordPress is the best CMS for almost all companies. It may have started life as a simple blogging platform, but now many popular brands including Microsoft rely on WordPress as a content management system.
WordPress is free and used by millions
One of the best things about WordPress is that it is free for anyone to use. As an open source platform there are no licenses needed and nothing for developers to pay. This may seem irrelevant for a business that is going to pay a web development agency to design a website for them anyway, but it also means that WordPress is used by other businesses.
In fact,about 30% of the websites in the world are powered by WordPress. It also means that there is a huge community of WordPress users, hundreds of WordPress blogs and dozens of forums. If you have a problem with WordPress, you’re almost certain to find the answer online somewhere
WordPress is scalable and secure
WordPress is built to grow with your business. It is probably the most versatile and customizable CMS in the world. Aside from the thousands of themes that are available to get you started, WordPress has over 55,000 plugins that can be used achieve almost anything. From adding a contact form to uploading your Instagram feed, if there’s something you want to do with your site, there is probably a plugin for that.
WordPress is also secure both from your staff and hackers. Content approval tools and administrative roles make sure that only selected staff can post updates to your website. The CMS is also SSL compatible and has a number of dedicated security services provided by third party companies. Just remember to keep your password safe.
WordPress is SEO-friendly
Don’t worry about getting your WordPress site to rank, either. Although you’ll still need help from an SEO agency, WordPress is built to be as SEO-friendly as possible. The platform also comes with several plugins designed to help you optimize your website for SEO.
Finally, because it is such as a popular and widely used content management system, there are no shortage of web developers available to help you design your company’s new website.
Are you Building a new company website?
We’d love to help! At SunTech, we’ve built and designed dozens of awesome websites for amazing clients. We take our work seriously and our proud of what we create. If you’re curious, you can check out our latest designs in our portfolio. If you like what you see, we’d be more than happy to offer a quote for new website. Get in touch today, and we’ll get back to you with a custom quote as quickly as possible.